Francis Cleetus started fiddling with desktop computers at an early age. Years later, he started writing about them as a reporter for a tech magazine. Along the way, he switched to writing ads for tech brands at ad agencies in India, Hong Kong and the US. He also doodled on the side, especially at meetings. Francis has drawn hundreds of cartoons for geek-2-me.com and other publications. He has also created award-winning ads for HP, Philips and NEC. But he still hasn't figured out what the F11 key on his laptop is all about.